Erica Otkins

Erica Nicole Otkins is the owner and creative force behind Nicole Made It and Snapped by Nicole—two thriving brands specializing in custom printing, embroidery, and photo booth rentals. An entrepreneur since 2014, Erica brings over a decade of experience fusing creativity with drive. She’s a proud two-time graduate of Texas Southern University, where she laid the foundation for her creative empire. Outside of business, Erica is a devoted wife and mother of two, gracefully balancing family life while building a legacy and leading with purpose.